For marketers with mobile apps, one of the key goals is to drive new users to download - whether that’s for a travel app to book trips, or a banking app for finding the nearest ATM. So how do you effectively promote your app in a way that works and is cost effective? On Wednesday, we presented a webinar, “The Practitioner’s Guide to Driving App Downloads with AdWords” about ways to promote your mobile app with AdWords. Led by a few of our mobile experts, Cameron Grace and George Meredith, the webinar explained how to use the host of AdWords search and display solutions to drive cost-effective app downloads.  

Attendees learned how to:

1. Drive app downloads by setting up a mobile app promotion campaign
2. Capture user intent with click-to-download and mobile app extensions
3. Measure downloads of Android apps
4. Utilize the Conversion Optimizer to improve ROI
5. Get the most out of their campaigns with mobile-specific ad formats and tools

To learn more, download the webinar slides or watch the recording on the Google Business YouTube Channel.

Posted by Jessica Sapick, Product Marketing Manager