Tuesday, March 20, 2012 | 2:00 PM
As part of our ongoing GoMo initiative, last week we connected with nearly 500 digital advertisers in a live webinar to share tips and tools on how to optimize advertiser websites for mobile. This Thursday, we’ll be hosting a second webinar, GoMo for Publishers: Mobilize Your Site and Maximize Your Ad Revenue, with an exclusive focus on the needs of online publishers.
Mobile web consumption is exploding. For many publishers, mobile traffic represents more than 30% of total site visits, and the trends continue to point upward. Despite this, 80% of online publishers don’t have a mobile-optimized website, and they risk losing their fastest-growing audience. 61% of consumers would likely never return to a site with a poor mobile experience.1 That’s why we recently launched GoMo for Publishers, to provide publishers with new tools to start optimizing for mobile.
Join Google on Thursday, March 22nd at 10:00 am PT/1:00 pm ET, to discuss why it’s imperative to build for mobile and delight your mobile users We’ll show you all the tools you need to get you ready to go mobile. Sign up today and log on to learn:
- Why go mobile? Your users have gone mobile in a big way, hear why you must follow suit.
- 10 tips for building mobile sites Mobile is different. Learn 10 practical tips for building engaging, uniquely mobile experiences.
- Best practices in action Hear from web publisher FindTheBest about the success they have seen from going mobile.
- How to get started Google is here to help. Learn about tools we’ve created to get you started on the path to delighting your users and maximizing your mobile revenue.
Posted by Joseph Corral, Product Marketing Manager, Google Mobile Ads
Source (1): Compuware, “why the mobile web is disappointing end-users.” March 2011